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Words about words

By Timothy Cox
May 5th, 2010 at 1:08 pm | Comments Off on Words about words | Posted in Election, Liberal Democrats, Policy, UK Politics

Is the Clegg/Cameron friendship cooling off before it even got going? Well, certainly a neat analysis (from Millward Brown) of the language employed during the last leaders debate would seem to suggest that it might be.  Clegg and Cameron had the smallest pool of common words by some way- just 13, compared to 27 shared between DC and GB, and 20 between NC and GB (see chart).  Considering that almost a quarter of their shared terminology was unlikely to be complimentary (“Gordon”, “Brown” and “Labour”), and the only meaningful phrases they shared was “council” and city” (both issues upon which they disagree) they appeared to have very little in common to say at all.

I’m afraid it’s a little hard to make out, but hopefully you’ll get the picture!

shared-words  

Of course, this is hardly a litmus test for co-operation but is does provide some interesting insights. Take a look at their top twelve words used list: 

Brown                                        Cameron                        Clegg 

people  62                                   people  61                         people  53    

tax     56                                     government      37            tax     49    

cut     45                                     tax     33                            money   26    

bank    32                                   year    31                           work    26    

country 32                                work    28                           pay     25    

David   31                                  bank    25                           bank    24    

credit  29                                   country 23                        Cameron 16    

job     25                                     economy 22                      David   16    

Conservative    24                   business        17                 income  16    

year    23                                  cut     16                             Brown   14    

economy 21                             money   16                         Gordon  14    

work    21                                 waste   14                          problem 14    

 

Neither Cameron nor Gordon made reference to “Nick” or “Clegg” enough to make the list. Fence sitting before a hung parliament, perhaps? And while tax and people topped all the polls, work was a strangely low priority in GB’s vocab- possibly starting to regret that tax on jobs he’s stoutly defended for so long?

One final observation from the shared words chart: Clegg was the only man to breathe the word “Chancellor”. In 90mins of debate in which the economy was the focal point, neither Cameron nor Brown dared to mention what we’ve all been thinking. No-one wants another term of Darling after the mess we’ve been put through and Osborne looks green and unsure. During times of financial uncertainty the minister behind the finances need experience and nous- Vince has both in abundance. Increasingly he looks like the only man well suited to steering our economy and Brown and Cameron both know it. Funny that Brown didn’t remind us of his (oh so successful) tenure as Chancellor isn’t it?!

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