Browse > Home /

| Subcribe via RSS



Lib Dems : All process, but no real plan

By Editor
March 23rd, 2015 at 2:03 pm | Comments Off on Lib Dems : All process, but no real plan | Posted in Uncategorized

HAT TIP: Dan Hodges has written an interesting article in the Telegraph, identifying that Lib Dem HQ is throwing many Lib Dem seats to the wolves in an effort to “survive” – funneling central money into only those constituencies it deems “winnable”.

The Telegraph article states that hard-headed Lib Dem HQ has ceased funding to a vast raft of seats, employed a US based analytics company to develop a system for micro-targeting key constituencies, and plan to ramp up Nick’s profile massively in the coming weeks. The Lib Dem leader will be “asked to “walk through the flames” one MP apparently warns (not literally, we hope, but who can tell?).

So far so good – although who knows the cost of the US company – in our collective experience they never come cheap. The Lib Dems did need a more rational system to dispersal of the, comparatively, limited money it raises. The old “system” (wide-spread flinging of money across the board) witnessed in previous campaigns was clearly not working. So that is a clear improvement on the past. And putting Nick out front is clearly the right choice. With a lame set of policies he is one of the few assets the party has remaining.

Also to be welcomed is the eventual acknowledgement that the perennial Lib Dem mantra ” It feels good on the doorstep”… is about as reliable as a support bra without the wires.

“A few will try to argue ‘But it feels really good on the doorstep’. We have to explain to them that it may feel like that, but it isn’t like that.”

Shame then, with all this marketing magnificence brought into play, no one thought to spend some time and thought on the actual product. Lame policies, contradictory values and dull assertions that “we are nicer than that lot but more responsible than the other lot” is hardly going to set the world on fire – or win votes for that matter.

Tags: , ,
'