Creating a coalition narrative
If the coalition partners accepts that they needs a separate narrative separate, and it is unclear if they do, how would you create such a story?
The story has to begin with the wishes of the voters. No party was given an overall majority and given the economic conditions the country faced in May last year, the parties came together to govern in the national interest. This is territory already well trodden by Nick Clegg and David Cameron. The trickier part is to find a way to explain the aspirations of the coalition while allowing for the narrative to show the different identities of both parties.
Both Clegg and Cameron have talked about changing the relationship between the State and the citizen. On some policies they clearly agree while on others they have opposing views on the best way to remake the State.
A framework that allows the parties to discuss the coalition and explain to the electorate what it is attempting to achieve, may also be one that can give each party the space to distinguish itself. The remaking of the State could be the the thing that will drive that story.
There is a further narrative possibility here as well: the new politics. Cameron made it clear when he was in opposition that he wanted to move away from ‘Punch and Judy’ politics that characterises Westminster and turns off voters. A politics that recognises that not everyone agrees with everything, that no one person can have a monopoly on good ideas is one way of explaining why politicians who sit around a Cabinet table may argue but can work together too.