Move over tobacco there’s a new bad boy in town..
Tobacco has a rival for being the baddest guy in town. Not alcohol. Not chocolate. Not Fat. It’s sugar !
A report over on the BBC website tells us that Prof Robert Lustig, from California Universitry (obviously), argues in the journal Nature that sugar is the new demon. Sugar he says is as damaging and addictive as alcohol or tobacco and new policies such as taxes are needed to control soaring consumption of sugar and sweeteners. According to the professor
“It [sugar] meets all the criteria for societal intervention that alcohol and tobacco meet.”
The BBC report goes on to say… “The researchers acknowledge that they face “an uphill political battle against a powerful sugar lobby“. But…“with enough clamour for change, tectonic shifts in policy become possible”.
Can you see just how wonderfully well the anti-tobacco industry’s little tricks can be so easily adapted to other food stuffs . Tell people its “addictive”, talk about “evil corporate companies” (Big Tobacco must more impressive than “powerful sugar lobby” but heh), create a “clamour for change” (that’ll be another two universties agreeing with the first one and all their mates making loud noises). And hey presto you have more than enough to convince the Government that it has to “take action”.
Any suggestion that tobacco control is not leading a huge pack of health lobby groupies, eager to apply any anti-tobacco successes to their own particular cause and using much the same methods to achieve them, is just laughable.. These Sugar guys are practically using the whole anti-tobacco script unedited goddamnit!.
Of course this report is from a Californian University (I think the same one that had their dabs all over a tobacco plain packaging report some time ago). But don’t get too complacent here in the UK.
Dr Peter Scarborough of the British Heart Foundation, has already come out today saying that taxing only one type of food could have unintended consequences, such as people cutting back on fruit and vegetables to save money for other purchases. But…(my emphasis)
So that is a fat tax, a salt tax AND a sugar tax. When will it end? I guess when we all put our foot down and say no.
Tags: Prof Robert Lustig, sugar tax, tobacco. plain packaging
