It’s late and I find myself having trouble sleeping , so I catch up on some crap cable TV. Nothing too heavy, re-runs of Silent Witness and a glass of wine, …. but wait! What’s this? A government informercial telling me that “reading will improve my life” (maybe an advert telling me sleep will make me more productive might have been more appropriate!). And I am sure, or did I dream it? No I am sure. Another one (this one a cartoon no less) telling me that it is dangerous to play with matches… OMG.
What is going on here Nick? Dave? I understand that stopping these ads running on crap cable TV channels might not go very far towards resolving the nation’s debt, but I thought there was more to this government than just digging us out of the financial hole Labour left us with….. I thought there was some stuff said about stopping the nanny state, cutting the red tape, restoring people’s rights, treating us like grown ups, and definitely an end to all that patronising guff that the previous regime were so happy to feed into our homes at all hours (oh don’t tell me you have forgotten the booklet on “how to be a good grandparent” already?).
So why are these adverts still on air some 5 months later pray tell? There are number of possibilities that occur to me….
1) It could just be a few renegade civil servants who are ‘aving a larf sending this stuff out under the wire and sniggering into their coffee cups when no one notices (can’t imagine Dave or Nick with a glass of wine at 2am watching crime drama re-runs)…
2) Maybe it’s like some cult sci fi film where everyone left the building and forgot to switch it off (or in this case terminate the contract) – and so they run and run. Until?…….
3) May be this new coalition aren’t quite as keen on “letting go” as they protest… Maybe they have been advised by the men-in-suits that undesirables (like me, presumably), watching crap TV late at night, are highly likely to play with matches, and the closest they get to reading is the sports section of the Sun – so best not to stop the indoctrination or all hell could break loose.
If they persist with their ads on the fringes, targeted at the undesirables, (that will go unnoticed by the middle class liberal voters – who just don’t stay up that late on a school night) there is a statistical chance that they may just “save one child”…..or some such. That’s got to be worth it surely?
4) F*ck up.
I am hoping its 4. Whatever the reason Nick, Dave. Can they stop now please? I can just about tolerate singing insurance salesmen and women dying their hair ludicrous colours “because they are worth it”….. but being told not to play with matches is just downright annoying and telling me I might burn myself won’t stop me - it’ll just make me want to move on to lighters.