This should be interesting… #kerryout
January 4th, 2010 Posted in UK Politics by Sara Scarlett
The #kerryout campaign launches today amidst cries of foul play from Labour stooges. The thing is when New Labour appointed expense fiddler Kerry McCarthy as the poster girl for new media campaigning they forgot one very crucial element: she’s rubbish at it. Labour are now flailing about besides themselves whilst failing to grasp the irony that their “Twitter Tsar” is being out-twittered. Proof that campaigning is becoming more visual is the accompanying video:
It’s only 1 and 1/2 minutes long and could easily go viral. This is a modern style of campaigning the LibDems could easily adapt to snatch target seats. I wouldn’t suprise me that in the future seats will be won and lost on Youtube. Perhaps we should start with Mid Bedfordshire…
January 4th, 2010 at 11:33 am
“Perhaps we should start with Mid Bedfordshire…”
And that would be a much better campaign. Nadine Dorries is a horrendous reactionary social conservative with mad batshit views on a lot of issues. She is also in a seat that would be utterly unassailably safe without a specific campaign.
For the life of me I cannot see what Iain Dale, Tory Bear et al think is so special about Kerry McCarthy and deserving of this campaign other than having had the nerve to stick her head above the parapet of New Media campaigning. We may not like the party she is part of or the government she supports, but that hardly makes her unique and as a Twitterer she is at least making a stab at engaging with the voters. More than you could say for a lot of deadwood in all parties.
January 4th, 2010 at 11:41 am
Agreed.
And this type of campaigning is NOT expensive. All it takes is a website and someone who knows how to cut clips with a bit of music but can be powerful considering the effort it takes.
Coupled with a facility to take money off people – which myconservatives.com is but LibDem Act isn’t – this is what future campaigning looks like.