ASA prevents collapse of Western civilisation (again)
Thank God for the Advertising Standards Authority. It’s hard to imagine that Western civilisation would survive without it.
Their latest attempt to save us from ourselves is to ban this advert:
Apparently, the advert breaks guidelines by suggesting that the alcoholic product advertised would give the bloke the necessary confidence to suggest his girlfriend returns her ill-fitting dress to whence it came.
What total tosh.
He’s going to need a lot more than a pint of piss-weak bitter before he finds the guts to say “Your arse looks huge in that, darling”.
At a guess, I’d have thought the average man would need to knock back at least three full bottles of methylated spirits before daring to articulate such thoughts.
The ASA is funded by the advertising industry, of course, not by the government. But just like many other industries, the state’s threat of “voluntarily regulate or we’ll come in and forcibly regulate” is forever ringing in their ears.